/ Undergraduate /
Start date:
September 2025
Entry tariff:
112–128 UCAS points (or equivalent)
Foundation Year: 64–80 UCAS points (or equivalent)
UCAS Code
H6W2
H6F6 (if choosing Foundation Year)

On-Campus Taster Day
Wednesday 9 April 2025
Your career journey into the exciting world of UX/UI Design starts here. Learn all about user experience, user interface and interaction design as a force for change in this innovative, industry-led programme.
Did you know?
By choosing this programme, you can:
Open up a career pathway in UX/UI while studying in our cutting-edge facilities.
Experience the fusion of UX/UI design and digital technical skills, all rooted in professional practice.
Gain invaluable firsthand experience in client relationships and pitching through collaboration with external partners.
Top 3 modern university in London
(Complete University Guide 2025)
Ranked in the top 15% in the world
Times Higher Education Young University Rankings 2024
#8 in England for undergraduate student satisfaction
National Student Survey 2024
Foundation Year
This course can also be studied with a foundation year (September entry only).
Modules
Module overview:
Explore the strategic and creative processes involved in building, managing, and evolving a brand's identity. You'll examine the key elements that contribute to a brand’s visual, verbal, and emotional presence, including logo design, brand messaging, and tone of voice.
You'll understand branding applications in design, communications, and fashion, developing analytical, strategic, and creative skills.
Through case studies and practical projects, you will learn how brand identity connects with media strategies and consumer trends. Topics covered include brand development, storytelling in brand communications, the role of agencies, media strategy, and evaluating communication effectiveness.
You will be assessed through a branding strategy project and a reflective analysis, which will allow you to apply theoretical concepts in practical settings. The module will equip you with transferable skills essential for careers in branding, marketing, and creative industries.
How you'll learn:
This module is taught in seminars or applied workshops.
Module overview:
You'll get introduced to the fundamental principles of graphic design, and digital imagery, while introducing concepts of typography, iconography, colour theory, and illustration.
You'll start to explore a wide range of practices and techniques, from the history of graphic design to applied digital image creation to layouts and communication design.
You will learn about core design principles, as well as diverse digital design practices, and will apply these concepts to your own digital designs offline and online.
The module covers technical and practical considerations such as image format and compression; colour palettes; designing logos, banners, layout for print and web. You'll become proficient in a range of digital imaging tools (e.g., Adobe CC Photoshop, Illustrator, InDesign and After Effects).
How you'll learn:
This is an Autumn module consisting of 1 x 2 hr seminar and 1 x 3 hr workshop each week. Seminars will consist of Group Critical Reviews, field trips, technical workshops. In workshops specific focus will be given to providing lab space/time so you can individually research and practice you own interests on a key module topic, alongside research in groups and feeding back/forward sessions as a whole class.
Module overview:
Dive into the magic of 3D creation and master industry-standard techniques. Learn the art of modelling, texturing, and rendering to design lifelike assets for games, films, and animations. Build your foundation for a career in visual storytelling with practical labs and a studio-style learning experience.
How you'll learn:
This module is hands-on, relying on continued definite practice through lab work and work outside of timetabled class time. You will develop core 3D modelling skills through applied work via labs.
Module overview:
The Communications Challenge module equips you with foundational knowledge and practical experience in strategic communication. The core focus is on addressing real-world communication problems using live briefs from industry clients or simulated business scenarios. By engaging with these live briefs, you will develop key communication strategies, create compelling content, and refine your collaboration and presentation skills. You will also critically reflect on their learning process, building essential skills for your future professional careers in communication and/or design.
How you'll learn:
Throughout the module, you will work in teams on in-class mini briefs, while working individually on your own solution to the assessed live brief. Your presentations will receive industry-relevant feedback and ultimately present a comprehensive communication campaign solution that includes strategy, messaging, media selection and design materials. By applying communication theory to real-world situations, you will gain both academic and professional insights into the dynamic and evolving field of communication.
Please note, these modules may be subject to change.
Module overview:
Bring your creative ideas to life, designing assets for animation and games while mastering workflows used by top studios. Through practical briefs you will build a diverse, industry-oriented portfolio. Topics include 3D modelling, texturing, and rigging. You will use industry-standard software and workflows to create assets such as characters, environments, and props.
How you'll learn:
This module is taught in seminars and workshops.
Module overview:
Working with real-time engines, 2D graphic user interfaces and 3D user environments, ‘User Experience’ blends usability and interaction design with systems integration, game design and seamless navigation. Applying both node-based, visual programming and creative coding concepts, you'll will develop your own rule-based systems applications through prototyping.
How you'll learn:
This module is taught in practical workshops.
Module overview:
In this module, you will explore how to transform complex data into meaningful and engaging narratives. You will develop the skills to interpret, visualise, and communicate data effectively using storytelling principles and data visualisation techniques.
You will learn how to apply key visual communication principles to enhance the impact of data-driven messages. Through a combination of theoretical study and hands-on practice, you will create your own data visualisations and infographics, tailoring them to specific audiences. You will gain experience in selecting, organising, and analysing real-world datasets to uncover insights and present them through compelling visual stories.
As you progress, you will work with industry-standard tools such as Tableau, Excel, and Adobe Illustrator, learning best practices in infographic design, interactive storytelling, and ethical data representation. You will also explore the role of generative AI in data visualisation, considering its applications, limitations, and ethical implications.
By the end of this module, you will have developed a professional portfolio of data storytelling projects, equipping you with the knowledge and skills to communicate complex information clearly and persuasively in both academic and professional settings.
How you'll learn:
This module will be delivered in the Spring term and will consist of lectures, workshops, and asynchronous learning activities to support you in developing both theoretical and practical skills in data storytelling.
Module overview:
Develop deeper insights into networked environments, design solutions for the internet of things, and novel online interfaces. With an emphasis on data transfer, data manipulation and user interaction design, this module balances theory and practice with a focus on interaction design for diverse platforms such as AR, VR, Mixed reality.
How you'll learn:
This module is taught in practical labs. Labs will cover the core principles of interaction design and its practice through in-class discussions and hands-on work using real world examples.
Please note, these modules may be subject to change.
Module overview:
Design for Change challenges you to explore how graphic design can address urgent societal issues. Through a blend of theoretical knowledge and hands-on practice, this module encourages you to use you design skills to communicate, influence, and drive positive transformation across social, environmental, political, and cultural contexts. The course also examines design evolution within historical contexts, sustainable materials, and future-proofing strategies.
You will be introduced to design thinking approaches that prioritise empathy, human-centered design, and ethical practice. You will examine systems design, and develop innovative design solutions for specific challenges, while learning the power of effective communication strategy will help them inform, persuade, and mobilise communities for social good.
How you'll learn:
This module will be taught in seminars, lectures and workshops. Seminars will consist of lab-based practical work, Group Critical Reviews, field trips, technical workshops.
Module overview:
Plan and lead creative projects from start to finish. Master project lifecycles, team collaboration, and budgeting while navigating real-world challenges in the creative industries. Equip yourself with tools and techniques to manage successful productions from idea to delivery.
This module focuses on project management principles and practices tailored to creative industries. Topics include creative project lifecycle management, resourcing, stakeholder engagement, intellectual property considerations, budgeting for creative endeavors, leadership and managing creativity within constraints.
Real-world case studies from diverse creative industries will anchor the curriculum in professional practice.
How you'll learn:
This module is taught in seminars and workshops. Seminars will cover project management theory and practice through in-class discussions, real world case studies and the examination of theoretical texts. Guest lectures from industry professionals will provide insights into current practices.
The purpose of the project module is to allow you to complete an individual project which draws upon interests developed over the course of your degree. You can work to your strengths to complete a final project in which the emphasis is placed on research, innovation, and execution to a professional standard.
Alternatively, you may secure and undertake a consultancy project relevant to your programme of study, for which the output should be a portfolio documenting the consultancy and its outputs.
The Project should fit one of the following frameworks:
- Practical: Develop an idea for a practice-based project (e.g., audiovisual, digital, creative, interactive output), research, plan and produce the work to a professional standard.
- Consultancy: Work experience or defined project conducted with an external business or organisation in the role of a client. With the provider, the student will:
- Formulate a working brief specifying deliverables, agreed with the client.
- Deliver the agreed outputs to a professional standard.
Module overview:
Develop innovative projects, refine your creative identity, and build a professional portfolio.
This module focuses on the development and realisation of research briefs and creative challenges, with the aim of honing technical skills, showcasing and exhibiting your work across platforms, and preparing a professional portfolio. You'll explore and refine your individual creative identities while responding to briefs that align with professional practice.
Through a combination of research, experimentation, and hands-on practice, you will tackle real-world briefs, showcase your work across platforms, and prepare for a dynamic career in the creative industries.
How you'll learn:
In practical workshops you'll cover the core skills and knowledge necessary to progress from a student to a graduate working in the creative industries.
Please note, these modules may be subject to change.
This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.
Find out more about our degrees with a foundation year
Foundation programme delivered by the School of Continuing Education. The exact modules for our foundation programme are currently in development. For more information, please contact us.

Skills
On our BA Digital Design, our priority is ensuring that you graduate with a creative, professional skillset.
This incorporates;
- Communication design through typography, images and messaging, craft and digital skills drawing on typography
- Graphics and user experience/interfaces (UX/UI)
- Social design: using data as raw material for design, and the ethos of "design for good."
These three strands will ensure that you are ready for the practical realities of digital design work. This could mean working to a brief, pitching design concepts, collaborating with other industries and engaging in user research, fieldwork and ethnography.
Learning
Your studio-based workshops and seminars will be supplemented by lectures, technical demonstrations and open studio sessions where teams will collaborate on projects.
All based in our new, state-of-the-art media centre – the Sir David Bell Building.
- You will be working to brief, developing project management skills, and collaborating with external "clients" on live projects within the community, along with participating in design competitions.
- You will receive support from our School of Arts, Humanities and Social Sciences, leveraging Roehampton's strengths in computer science, media production, and performing arts.
- There are excellent opportunities for collaboration across the School with other courses and teams.
- Between Years 2 and 3, you have the option to embark on a professional placement year, enabling you to gain valuable real-world experience in digital design through placement applications.

Assessment
Your assessments will use various methods to help you build and showcase your skills and knowledge.
Here’s what you can expect:
- You'll work on projects and take assessments at the end of each module to apply what you've learned and demonstrate your understanding.
- You'll focus on developing your ability to communicate in different ways—whether oral, written, audio, or visual—and learn how to use various technologies effectively.
- You’ll apply your skills to real-world scenarios through hands-on projects. This practical experience will help you see how your learning translates into actual design work.
Careers
Upon completing the BA Digital Design programme, you'll be equipped for various communication and digital design positions across different sectors, including:
- Businesses
- Agencies and consultancies
- Public sector organisations
- Third sector entities (e.g. charities, NGOs, social enterprises)
Your potential roles may include:
- Digital designer
- Content designer
- UX/UI designer
- Web designer
Furthermore, you could explore opportunities in user research, contributing to shaping design perspectives for the future.

Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:
- Career development events
- Guest industry speakers
- Networking opportunities
- Personalised mentoring and careers support
You’ll graduate ready to grab every opportunity that comes your way.
Our careers support team is available to support you from the start of your studies until after you graduate. We will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.
You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
Open days
Get a real taste of our campus, community and what it’s like to study at Roehampton
Applying
Full-time UK undergraduate students apply through UCAS.
Entry tariff
112–128 UCAS points (or equivalent)
Foundation Year: 64–80 UCAS points (or equivalent)
Looking to work out your UCAS points or find out about our entry requirements? Find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
General entry requirements
September 2025 entry tuition fees
UK (home) tuition fees
Undergraduate degree: £9,535
Foundation Year: £9,535
We offer a wide range of scholarships and bursaries. See our financial support pages for UK students.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
International undergraduate students apply through our direct application system.
Entry tariff
112–128 UCAS points (or equivalent)
Foundation Year: 64–80 UCAS points (or equivalent)
Looking to work out your UCAS points or find out about our entry requirements? Find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
General entry requirements
September 2025 entry tuition fees
EU and international tuition fees
Undergraduate degree: £16,950
Foundation Year: £16,950
International Foundation Pathway: £16,950
We offer a wide range of scholarships and bursaries. See our financial support pages for international students.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
