/ Undergraduate /
Start date:
September 2025
Entry tariff:
112 UCAS points (or equivalent)
Foundation Year entry: 64 UCAS points (or equivalent)
UCAS Code
H6W2
H6F6 (if choosing Foundation Year)
Your career journey into the exciting world of UX/UI Design starts here. Learn all about user experience, user interface and interaction design as a force for change in this innovative, industry-led programme.
Did you know?
By choosing this programme, you can:
Open up a career pathway in UX/UI while studying in our cutting-edge facilities.
Experience the fusion of UX/UI design and digital technical skills, all rooted in professional practice.
Gain invaluable firsthand experience in client relationships and pitching through collaboration with external partners.
Top 3 modern university in London
(Complete University Guide 2025)
Ranked in the top 15% in the world
Times Higher Education Young University Rankings 2024
#8 in England for undergraduate student satisfaction
National Student Survey 2024
Foundation Year
This course can also be studied with a foundation year (September entry only).
Modules
These are the modules we currently offer and may be subject to change
The Brand Identity module explores the strategic and creative processes involved in building, managing, and evolving a brand's identity. Students will examine the key elements that contribute to a brand’s visual, verbal, and emotional presence, including logo design, brand messaging, and tone of voice.
This module introduces students to the fundamental principles of graphic design, and digital imagery, while introducing concepts of typography, iconography, colour theory, and illustration It encourages students to explore and experiment with a wide range of practices and techniques, from the history of graphic design to applied digital image creation to layouts and communication design.
Dive into the magic of 3D creation and master industry-standard techniques. Learn the art of modelling, texturing, and rendering to design lifelike assets for games, films, and animations. Build your foundation for a career in visual storytelling with practical labs and a studio-style learning experience.
The Communications Challenge module focuses on developing students' ability to effectively communicate in diverse, high-pressure environments. Through practical exercises, case studies, and team-based projects, students will explore the principles of clear messaging, audience analysis, and strategic communication.
September 2025 entry onwards: We are reviewing and updating our curriculum to ensure our programmes provide the skills, knowledge, and experience needed for the evolving job market.
The modules listed are a sample of those currently offered and may change through the review process. However, the core learning outcomes and themes will remain similar.
Bring your creative ideas to life, designing assets for animation and games while mastering workflows used by top studios. Through practical briefs you will build a diverse, industry-oriented portfolio.
Working with real-time engines, 2D graphic user interfaces and 3D user environments, ‘User Experience’ blends usability and interaction design with systems integration, game design and seamless navigation. Applying both node-based, visual programming and creative coding concepts, students will develop their own rule-based systems applications through prototyping.
Whenever a consumer uses a digital device to perform any action, it leaves a trace and produces data of some kind. This module prepares students for an increasingly complex data-driven world both as consumers and as future media practitioners.
Develop deeper insights into networked environments, design solutions for the internet of things, and novel online interfaces. With an emphasis on data transfer, data manipulation and user interaction design, this module balances theory and practice with a focus on interaction design for diverse platforms such as AR, VR, Mixed reality.
September 2025 entry onwards: We are reviewing and updating our curriculum to ensure our programmes provide the skills, knowledge, and experience needed for the evolving job market.
The modules listed are a sample of those currently offered and may change through the review process. However, the core learning outcomes and themes will remain similar.
This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree.
Why take a placement?
A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment.
How we support you
The University's Placement and Work Experience Team are experts at helping you to secure a placement. They will work closely with you from the start, helping you research potential employers, discover placement opportunities, create and pitch your CV, and will coach you to perform well in interviews. We aren't able to guarantee a placement, but our sector-leading advisors will give you the best possible chance of securing one.
Find out more about how we'll support you
We understand that your plans might change once you start your programme. If you decide not to do a placement, you will have the option of completing the three year version of your programme.
Whatever your choice, you will have access to many opportunities for work experience through our Placement and Work Experience Team, and access to face-to-face and 24/7 online careers support.
Design for Change is a professional practice module, that focuses on career advice and career support. Students are supported in preparing public facing online portfolios, and to actively consider their role as contributors to social change through digital design.
Plan and lead creative projects from start to finish. Master project lifecycles, team collaboration, and budgeting while navigating real-world challenges in the creative industries. Equip yourself with tools and techniques to manage successful productions from idea to delivery.
Create a professional final project, research a topic in depth, or dive into your chosen industry with a placement. Gain hands-on experience, showcase your skills, and build connections that will launch your career in the creative industries.
Develop innovative projects, refine your creative identity, and build a professional portfolio. Through a combination of research, experimentation, and hands-on practice, you will tackle real-world briefs, showcase your work across platforms, and prepare for a dynamic career in the creative industries.
September 2025 entry onwards: We are reviewing and updating our curriculum to ensure our programmes provide the skills, knowledge, and experience needed for the evolving job market.
The modules listed are a sample of those currently offered and may change through the review process. However, the core learning outcomes and themes will remain similar.
This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree.
£2,000 Foundation Scholarships for all home students
Find out more about our degrees with a foundation year
Foundation programme delivered by the School of Continuing Education. The exact modules for our foundation programme are currently in development. For more information, please contact us.
Skills
On our BA Digital Design, our priority is ensuring that you graduate with a creative, professional skillset.
This incorporates;
- Communication design through typography, images and messaging, craft and digital skills drawing on typography
- Graphics and user experience/interfaces (UX/UI)
- Social design: using data as raw material for design, and the ethos of "design for good."
These three strands will ensure that you are ready for the practical realities of digital design work. This could mean working to a brief, pitching design concepts, collaborating with other industries and engaging in user research, fieldwork and ethnography.
Learning
Your studio-based workshops and seminars will be supplemented by lectures, technical demonstrations and open studio sessions where teams will collaborate on projects.
All based in our new, state-of-the-art media centre – the Sir David Bell Building.
- You will be working to brief, developing project management skills, and collaborating with external "clients" on live projects within the community, along with participating in design competitions.
- You will receive support from our School of Arts, Humanities and Social Sciences, leveraging Roehampton's strengths in computer science, media production, and performing arts.
- There are excellent opportunities for collaboration across the School with other courses and teams.
- Between Years 2 and 3, you have the option to embark on a professional placement year, enabling you to gain valuable real-world experience in digital design through placement applications.
Assessment
Your assessments will use various methods to help you build and showcase your skills and knowledge.
Here’s what you can expect:
- You'll work on projects and take assessments at the end of each module to apply what you've learned and demonstrate your understanding.
- You'll focus on developing your ability to communicate in different ways—whether oral, written, audio, or visual—and learn how to use various technologies effectively.
- You’ll apply your skills to real-world scenarios through hands-on projects. This practical experience will help you see how your learning translates into actual design work.
Careers
Upon completing the BA Digital Design programme, you'll be equipped for various communication and digital design positions across different sectors, including:
- Businesses
- Agencies and consultancies
- Public sector organisations
- Third sector entities (e.g. charities, NGOs, social enterprises)
Your potential roles may include:
- Digital designer
- Content designer
- UX/UI designer
- Web designer
Furthermore, you could explore opportunities in user research, contributing to shaping design perspectives for the future.
Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to:
- Career development events
- Guest industry speakers
- Networking opportunities
- Personalised mentoring and careers support
You’ll graduate ready to grab every opportunity that comes your way.
Our careers support team is available to support you from the start of your studies until after you graduate. We will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers.
You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.
Open days
Get a real taste of our campus, community and what it’s like to study at Roehampton
Applying
Full-time UK undergraduate students apply through UCAS.
Course subject to curriculum review and validation.
Entry tariff
112 UCAS points (or equivalent)
Foundation Year entry: 64 UCAS points (or equivalent)
Looking to work out your UCAS points or find out about our entry requirements? Find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
General entry requirements
September 2025 entry tuition fees
UK (home) tuition fees
Undergraduate degree: £9,535
Foundation Year: £9,535
We offer a wide range of scholarships and bursaries. See our financial support pages for UK students.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
International undergraduate students apply through our direct application system.
Course subject to curriculum review and validation.
Entry tariff
Looking to work out your UCAS points or find out about our entry requirements? Find out more.
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential, and can offer flexibility in entry requirements. Find out more about our Contextual Offer scheme.
General entry requirements
September 2025 entry tuition fees
EU and international tuition fees
Undergraduate degree: £16,950
Foundation Year: £16,950
International Foundation Pathway: £16,950
We offer a wide range of scholarships and bursaries. See our financial support pages for international students.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you.
Need help or advice before applying?
Arts, Humanities and Social Sciences
Integrating the creative dynamism of arts and digital industries with the deep-rooted traditions of humanities and social sciences.
