Media and Communications (MA)

This module delves into the social implications of media and communication systems both in the UK and globally, while introducing qualitative methods for researching media audiences. It also examines campaign communication, marketing, storytelling, and "influencing," with a focus on media ethics, authority, and how audiences engage with diverse media formats.

This module focuses on creative approaches to producing media content across various formats, engaging students with briefs that enhance creativity by combining research, analysis, and digital production. It connects theoretical concepts and practical examples, emphasising the development and presentation of both factual and fictional narratives.

This module equips students with the skills to develop effective communication strategies for marketing and campaigns. It emphasises analysing the concept of "customer experience" to craft impactful narratives that convey strategic meaning, while also exploring purpose-driven campaigns designed to achieve social benefits.

This module focuses on researching and engaging audiences through digital platforms, including social media and messaging services, while exploring the unique characteristics of each platform. It incorporates mixed quantitative and qualitative methods and analysing large social media datasets to understand discourse patterns. Additionally, the module builds foundational skills in descriptive and inferential statistics, applying these techniques to media and communication research.

This capstone module allows students to apply the knowledge, analytical tools, conceptual frameworks, and personal skills gained throughout the programme to tackle a specific organisational issue or challenge. It consolidates learning from the first two semesters and further develops students' ability to manage a project from conception to final output.